TECHNOLOGY’S ROLE IN ECONOMIC DEVELOPMENT AND INNOVATIVE TECHNOLOGIES
ANCHOR DAY TWO OF THE 2009 INTERNATIONAL CES
Technology and Emerging Countries Program Features Keynotes
from Intel’s Craig Barrett and Cisco’s John Chambers
Las Vegas, Nevada, January 10, 2009 – Technology’s
role in advancing economic development in emerging markets and
predictions for the next big trends in technology were the focus of day
two at the 2009 International CES®. Produced by the Consumer
Electronics Association (CEA)®, the 2009 International CES,
the world’s largest tradeshow for consumer technology, runs through
tomorrow in Las Vegas, Nevada.
Intel Chairman Craig Barrett delivered a keynote address on Friday,
as part of the Technology and Emerging Countries Program (TEC) at CES.
Prior to Barrett’s address a brief video was shown, produced by CEA and
W3RA, detailing an initiative which collected and recycled 150,000
computers from seven states. The video led viewers through the entire
donation and recycling process that ultimately created 150 jobs in the
U.S. and resulted in 56,000 refurbished computers being shipped
During his keynote, Barrett discussed a number of technology
initiatives that are key in advancing economic development in emerging
regions: access to inexpensive technology, connectivity and content.
Barrett, joined by Adam Levin of Maroon 5 and Counting Crows' Adam
Duritz, acknowledged initiatives such as Kiva.org, NetHope, Save the
Children, the Greybird Foundation and Kids for Tomorrow for the work
they have done to improve lives around the world through education,
business development and health care.
After unveiling the third generation of the low-cost Classmate PC,
Barrett announced the launch of
www.SmallThingsChallenge.com, a campaign where Intel will donate
five cents per click on the site toward educational access and economic
Following Barrett’s address was the TEC panel, “Reaching the Promise
of Universal Access to Technology: Creating the Global Tech Ecosystem,”
in which industry experts discussed the importance of technological
innovation as a catalyst for advancement in developing countries.
Eric Nonacs, Managing Director for Global Affairs, Endeavour
Financial Ltd., panelists
Michael Fairbanks, Co-Founder, The SEVEN Fund;
Islam, Chief Executive Officer, Grameen Solutions;
William Kamkwamba, Inventor and
Kentaro Toyama, Assistant Managing Director, Microsoft Research
India, discussed ways in which current technologies and ongoing
development can work to improve human and economic development
worldwide. Panelists recognized that a commitment to innovation and
deployment of technology remain crucial in building a sustainable
John Chambers, Cisco Systems CEO, delivered the closing TEC keynote
address. Chambers spoke passionately about the role technology can play
in companies and countries. “Speed is the answer—the fast will always
beat the slow, but you need a plan for where to go.” He outlined five
key pillars of strength for a country—education; infrastructure;
high-speed broadband to allow information to be shared; innovation and
market transitions and a supportive government.
Chambers, along with Jim Grubb, chief demonstration officer,
demonstrated Cisco’s Health Telepresence product, which is still in
development. Grubb was able to contact a doctor in Honduras who was able
to take his vital statistics and deliver a diagnosis in Spanish and
English, closing the divide between cultures.
Chambers and Grubb also provided demonstrations of the Linksys by
Cisco Media Hub, which enables information to be managed in one place
and devices to be connected to one platform, and the Linksys by Cisco
Wireless Home Audio Devices, which allows consumers to enjoy their
content from anywhere in their home.
Chambers stressed that the initiatives that make a great business can
also build a great country. He noted that the need for citizens to be
connected, share important health and educational information, and be
entertained, will help to elevate emerging countries out of poverty.
Activision Publishing President and CEO Mike Griffith spoke of the
growing and dynamic video game market during Friday’s Industry Insider
presentation. Griffith noted that the video game industry is capturing a
larger share of the entertainment market by incorporating innovative
story telling, social experiences and interactivity. Griffith, whose
company publishes the popular Guitar Hero series, also mentioned how the
convergence of video games and music has changed the music industry by
spurring artist downloads and consumers’ interest in playing real
instruments. Video games will remain innovative and it’s up to the
industry to keep adapting, explained Griffith.
In Friday’s International SuperSession, moderator Richard Waters,
West Coast Editor, Financial Times, led a panel discussion with
Ambassador Susan C. Schwab, United States Trade Representative; The
Honorable Gaspar Tarte, Minister for Government Innovation, Panama; The
Honorable Antonio Vega, Member, Chamber of Deputies, Mexico and The
Honorable Konrad W. von Finckenstein, Chairman, Canadian
Radio-television and Telecommunications Commission, focused on trade
policy in the Western Hemisphere. The panelists unanimously agreed that
in this current economic environment, trade is more important than ever
and has the ability to lift us out of our current global crisis. Schwab
encouraged members of Congress to pass the pending free trade agreements
with Columbia, Panama and South Korea as part of any stimulus package.
The panel stressed that countries should not let trade become a weapon
and that protectionism is a threat that could harm economic growth.
Friday’s SuperSession, “The Great Rewrite: How Digitization and
Changing Consumer Behaviors are Revising the Entertainment Industry’s
Script,” featured a panel discussion on data from Deloitte’s “State of
the Media Democracy Survey.” Moderator Edward Moran, Deloitte’s Director
of Product Innovation, revealed survey results showing how consumers
between the ages of 14 and 75 are interacting with media across five
international markets: Brazil, Germany, Japan, the United Kingdom and
the United States.
Industry leaders took part in the SuperSession, “Big Thinkers and
Disruptive Technologies- Today's Thought Leaders, Tomorrow's
Technologies,” on Friday afternoon.Moderated by Tim Bajarin,
President, Creative Strategies Inc., a panel of technology executives
from Zoran Corporation, Sonic Solutions, SanDisk Corporation, Cisco and
Ziff David Media discussed the technology trends that will revolutionize
the consumer electronics industry. The panelists noted that with
innovation comes economic growth, however disruptive technologies can
change consumers’ expectations of software, services and hardware. The
panelists concluded that flash, connectivity, digital media and the
cloud were the key consumer technology innovations that will change
current business models.
For the latest news and developments from the 2009 International CES,
the source for all CES-related information.
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