Jos Bruins,  Director of Marketing at Philips,  served as host of the event.

Jeff Jones Senior VP of Legacy Recordings for Sony Music.

Las Vegas--Sony President and COO Kunitake Ando told a crowd of about 1,500 industry insiders at the
opening of CES, "A single, seamless platform across AV, PC and mobile devices, with TV at the center
is at the core of Sony's global strategy to realize it's vision of a Ubiquitous "Value" Network."  In a star-
studded opening morning keynote address, Ando used the theme A World About "U" to highlight the
comprehensive control that the user will have over customizing entertainment and communications devices,
and spoke about the company's initiatives to create open-standard broadband networks.  He also pointed
to television "reborn" as the focal point for the delivery, use and interaction with broadband entertainment in
the home.

"Our initiative to develop interoperability between PC and AV devices in the home, is a key step to realize
the true value of the home network," he said.  Ando also spoke of Sony's participation in a "forum group"
of collaborators advocating an advanced Linux-based platform for digital home electronic devices.  "By
connecting AV, PC and mobile devices, we will create a huge platform for the creation and enjoyment of
rich digital content,"  Ando noted further by adding, "Secure content development is at the center of the
agenda."

Citing the global increase in braodband adoption, Ando expressed optimism about the accessibility of
broadband content, and said that this year will be key to the acceleration of broadband penetration,
especially in the U.S.  "We're at the threshold this new age that will have a huge impact, not only on
people's lifstyle, but also on all our industries,"  Ando said.  "The broadband network revolution is enhanc-
ing people's lives in completely new ways, putting the user night at the center."

TELEVISION REBORN:  FIRST STOP FOR BROADBAND ENTERTAINMENT...Ando described the future
role of television, a more powerufl, more ubiquitous and interactive version of what we know today.  "We're
literally helping put displays everywhere to offer users the state-of-the-art visual experiences, "he said.
"In my view, the first 50 years of color television were only the infancy, Ando said, referring to the passive
nature of TV as we innovate today.
 

Leslie Cohen, Vice President of  New Business Development for  Sony Music Entertainment

David Kawakami, Director of the  Sony SACD Project

---

Calling Sony an "entertainment powerhouse," Ando confirmed the company's entertainment and technology assets with a showcase of their new Handycam® camcorder that records directly onto a DVD.

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